COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Introduction to E-Commerce
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
ITF 422
Fall/Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecturing / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.
Learning Outcomes The students who succeeded in this course;
  • discuss real-world business firm focus and cases through real-world case,
  • describe marketing and advertising both traditional and online,
  • describe in-depth coverage of B2B e-commerce,
  • compare the current and future technology coverage, current Internet environment and emerging technologies and applications such as the Internet of things, advanced network infrastructure, fiber optics, and 4G technologies,
  • discuss the regulatory and the ethical dimensions of e-commerce. through special attention to the social and legal aspects of e-commerce.
Course Description The course overall contains the current situation and the future of E-commerce. The course is supported by real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The course also covers cases, such as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction and Investment & Academic Honesty Lecturer notes
2 Main Terms and History of E-Commerce E-Commerce 2022, Laudon & Traver, Ch1
3 Current Trends In E-Commerce Lecture Notes
4 E-Commerce Business Strategies Lecture Notes
5 E-Commerce Business Strategies Lecture Notes
6 Market Opportunity Assessment and Market Strategy Development E-Commerce 2022, Laudon & Traver, Ch11
7 Midterm
8 Search Engine Optimization Lecture Notes
9 Conversion Rate Optimization & Target Audience Analysis Lecture Notes
10 Pricing Strategies & Social Media Marketing Lecture Notes
11 Designing An E-Commerce Website Lecture Notes
12 Designing An E-Commerce Website Lecture Notes
13 Presentations
14 Presentations
15 Review of Semester
16 Final Exams
Course Notes/Textbooks

E-commerce 2021–2022: business. technology. society., Global Edition, 17th edition

Kenneth C. Laudon, Carol Guercio Traver

©2022, Pearson
ISBN-13:  9781292424903
Suggested Readings/Materials

Digital Business and E-Commerce Management, 7th edition

Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

ISBN-13:  9781292193366

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
15
Project
1
15
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
4
65
Weighting of End-of-Semester Activities on the Final Grade
1
35
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
10
2
20
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
20
Project
1
35
Seminar / Workshop
Oral Exam
Midterms
1
25
Final Exams
1
30
    Total
178

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To be able to identify and analyze problems in the field of trade and finance, and to develop solutions.
2 To be able to use the theoretical and practical knowledge gained in the field of International Trade and Finance.
3 To be able to analyze the developments in global markets by using critical thinking skills. X
4 To be able to analyze and interpret data in the field of finance, commerce and economics by using information technologies effectively. X
5 To be able to acquire knowledge about the legal regulations and practices in the field. X
6 To be able to foresee and define the risks that could be encountered in the field of trade and finance and to take decisions to manage such risks.
7

To be able to acquire and use verbal and numerical skills necessary for the nature of the International Trade and Finance program.
8

To be able to obtain, synthesize and report the information related to the fields of trade and finance.

 X
9

To be able to contribute to the solution of problems as individual, team member or leader.
10

To be able to evaluate the issues related to the field with an ethical perspective and social sensitivity.
11

To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).
12 To be able to speak a second foreign at a medium level of fluency efficiently.
13 To be able to relate the knowledge accumulated throughout human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest